Social · Paid Social
Facebook Ads Standard
Built to scale. Ten ad copies a month gives enough variation to find what converts.
- · Campaign setup
- · 10 ad copies/mo
$840
per month
This is the management fee. Your ad spend is separate and paid directly to the platform.
Questions first? (208) 710-8394 or a free audit.
Month 1
The build month. Accounts, tracking and campaign structure, so spend is measurable from the first click.
Account and campaign setup
- Your account set up on the dashboard
- Ad campaign built
Creative
- Ad copy and images created, advanced level
Optimization
- Campaign monitored
Reporting
- Advanced weekly and monthly reporting
Month 2
Creative
- Ad copy and images created, advanced level
Optimization
- A/B testing
- Ad copy and image optimization
- Campaign monitored
- Bid management
Reporting
- Advanced weekly and monthly reporting
Month 3 and ongoing
The repeating monthly cycle once the account is live.
Creative
- Ad copy and images created, advanced level
Audience
- Lookalike audience built from who already converts
- Remarketing campaigns run
Optimization
- A/B testing
- Ad copy and image optimization
- Campaign monitored
- Bid management
Reporting
- Advanced weekly and monthly reporting
- 1Campaign build and structureAccounts, campaigns, ad groups and creative built around how people actually search for what you sell.
- 2Conversion trackingTracking set up so every dollar is attributable. Without it you are guessing, and guessing is what makes paid media expensive.
- 3Ongoing optimizationBid, budget and creative optimization on a continuing cycle, not a set-and-forget build.
- 4Monthly reportingReporting tied to leads and cost per acquisition, not just clicks and impressions.
- What happens in the first month on Facebook Ads Standard?
- Month one is the build: 5 deliverables, including your account set up on the dashboard; ad campaign built; and ad copy and images created, advanced level. Tracking goes in before spend does, so performance is measurable from the first click.
- What happens every month after that?
- A repeating cycle of 8 items, including ad copy and images created, advanced level; lookalike audience built from who already converts; and remarketing campaigns run. Across the schedule the plan covers 19 deliverables.
- How is Facebook Ads Standard different from Facebook Ads Basic?
- Facebook Ads Standard adds 4 things Facebook Ads Basic does not include, among them ad copy and images created, advanced level; advanced weekly and monthly reporting; and bid management. It costs $375 more a month.
- What budget is Facebook Ads Standard built for?
- Campaign setup; 10 ad copies/mo. The price is the management fee. Your ad spend is separate and paid directly to the platform.
- What does Facebook Ads Standard cost?
- $840 a month, billed monthly, month to month after the first ninety days. That is the management fee only, and it is published here so you can tell whether it fits before you get on a call.
Other Paid Social tiers
Facebook Ads Starter Plan · $277.50/moFacebook Ads Basic · $465/moFacebook Ads Premium · $1,715/moInstagram Ads Basic · $277.50/moInstagram Ads Standard · $350/moTwitter Ads Basic · $837.50/moLinkedin Ads Starter · $277.50/moLinkedin Ads Basic · $465/moLinkedin Ads Standard · $840/moLinkedin Ads Premium · $1,715/moTikTok Ads Starter · $275/moTikTok Ads Basic · $465/moTikTok Ads Standard · $840/moTikTok Ads Premium · $1,712.50/mo
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Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.