Social · Paid Social
Facebook Ads Basic
Twice the creative volume, so tired ads get replaced before performance drops.
- · Campaign setup
- · 4 ad copies/mo
- · 4 posts/mo
$465
per month
This is the management fee. Your ad spend is separate and paid directly to the platform.
Questions first? (208) 710-8394 or a free audit.
Month 1
The build month. Accounts, tracking and campaign structure, so spend is measurable from the first click.
Account and campaign setup
- Your account set up on the dashboard
- Ad campaign built
Creative
- Ad copy and images created, basic level
Optimization
- Campaign monitored
Reporting
- Basic weekly and monthly reporting
Month 2
Creative
- Ad copy and images created, basic level
Optimization
- A/B testing
- Ad copy and image optimization
- Campaign monitored
Reporting
- Basic weekly and monthly reporting
Month 3 and ongoing
The repeating monthly cycle once the account is live.
Creative
- Ad copy and images created, basic level
Audience
- Lookalike audience built from who already converts
Optimization
- A/B testing
- Ad copy and image optimization
- Campaign monitored
Reporting
- Basic weekly and monthly reporting
- 1Campaign build and structureAccounts, campaigns, ad groups and creative built around how people actually search for what you sell.
- 2Conversion trackingTracking set up so every dollar is attributable. Without it you are guessing, and guessing is what makes paid media expensive.
- 3Ongoing optimizationBid, budget and creative optimization on a continuing cycle, not a set-and-forget build.
- 4Monthly reportingReporting tied to leads and cost per acquisition, not just clicks and impressions.
- What happens in the first month on Facebook Ads Basic?
- Month one is the build: 5 deliverables, including your account set up on the dashboard; ad campaign built; and ad copy and images created, basic level. Tracking goes in before spend does, so performance is measurable from the first click.
- What happens every month after that?
- A repeating cycle of 6 items, including ad copy and images created, basic level; lookalike audience built from who already converts; and a/B testing. Across the schedule the plan covers 16 deliverables.
- How is Facebook Ads Basic different from Facebook Ads Starter Plan?
- The monthly work is the same on both. What changes is the budget it is built to manage: campaign setup on Facebook Ads Basic against campaign setup on Facebook Ads Starter Plan. You move up when your spend outgrows the tier, not to unlock extra tasks.
- What budget is Facebook Ads Basic built for?
- Campaign setup; 4 ad copies/mo; 4 posts/mo. The price is the management fee. Your ad spend is separate and paid directly to the platform.
- What does Facebook Ads Basic cost?
- $465 a month, billed monthly, month to month after the first ninety days. That is the management fee only, and it is published here so you can tell whether it fits before you get on a call.
Other Paid Social tiers
Facebook Ads Starter Plan · $277.50/moFacebook Ads Standard · $840/moFacebook Ads Premium · $1,715/moInstagram Ads Basic · $277.50/moInstagram Ads Standard · $350/moTwitter Ads Basic · $837.50/moLinkedin Ads Starter · $277.50/moLinkedin Ads Basic · $465/moLinkedin Ads Standard · $840/moLinkedin Ads Premium · $1,715/moTikTok Ads Starter · $275/moTikTok Ads Basic · $465/moTikTok Ads Standard · $840/moTikTok Ads Premium · $1,712.50/mo
Free, no obligation
Get a read on your visibility
A written look at your search presence: the technical problems, the content gaps, and the competitors taking the traffic you want. Yours whether or not we ever speak.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.