SEO · National SEO
Value + AEO
Two service lines and real keyword depth. For a growing company competing in a moderately contested national market.
- · 2 keyword categories
- · 20 target keywords
- · 40 tracked
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Targeted content audit for AI search, up to 20 pages
- Duplicate content detection with recommendations, up to 20 pages
- Google penalty detection and compliance check
- UX video walkthrough of navigation and context
On-page and technical
- Title and meta tag optimization, up to 20 pages
- Page load time reporting for desktop and mobile, homepage
- An llms.txt file so AI crawlers know what to index
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes, up to 20 pages
- Voice search optimization for conversational AI, up to 20 pages
- Product schema covering type, offers and review rating
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 3 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- User behavior analytics, homepage
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 8 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
Content
- 1 new page of content with an FAQ written for search and AI overviews
- 2 blog posts written for AI search and overviews
- 4 editorial guest articles written to be citable by AI search
- 1 infographic for visual search
- 1 brand interview to establish expertise and trust
- 1 Q&A posting
- Conversational FAQs written for answer engines and voice search
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 2 authoritative local listings that feed generative search results
- 10 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 2 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 2 URLs
- 1 brand video distributed across 5 sites for visual search
- 1 business slide deck distributed across 5 sites, formatted for AI summarization
- 2 social citations to reinforce how search engines classify you
- Up to 2 coupons distributed for engagement, if you supply them
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 3 pages
- Image geo-tagging to improve visibility in image search
Content
- 1 new page of content written for search and AI overviews
- 1 blog post written for AI search and overviews
- 4 editorial guest articles written to be citable by AI search
Google Business Profile
- 1 profile posts, built around current AI and search trends
Listings and citations
- 2 authoritative local listings that feed generative search results
- 10 business citations
Social signals
- Your site amplified across 5 social properties, 2 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile or search footprint, and your competitors, and get clear on what a customer is worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and market, the ones that turn into calls, not just traffic. You approve the final list before work starts.
- 3Content & on-page optimizationTitles, meta, headers, internal links, schema, image alt, page speed, and mobile, plus content written to earn the ranking.
- 4Local / off-site optimizationGoogle Business Profile, Bing, Apple Maps and top directories with consistent NAP for local work, or authority citations and business listings for national.
- 5Monthly link buildingCitations, authority listings, and editorial links every month for a backlink profile that holds. Guest blogging is added at Silver and up.
- What happens in the first month on Value + AEO?
- Month one is the foundation: 28 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and targeted content audit for AI search, up to 20 pages. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 11 deliverables a month, including continued image alt text, heading tags and internal linking, up to 3 pages; image geo-tagging to improve visibility in image search; and 1 new page of content written for search and AI overviews. Across the first three months the plan delivers 64 items in total.
- How is Value + AEO different from Starter + AEO?
- Value + AEO adds 24 deliverables that Starter + AEO does not include, among them 1 infographic for visual search; 1 new page of content written for search and AI overviews; and 1 profile posts, built around current AI and search trends. The price difference is $625 a month.
- How much keyword coverage does Value + AEO include?
- 2 keyword categories, 20 target keywords and 40 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Value + AEO cost?
- $1,560 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
Free, no obligation
Know what you are working with
One website, one honest assessment. What is working, what is broken, and what fixing it is actually worth. No sales pitch required to receive it.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.