What happens in the first month on Starter + AEO?

Month one is the foundation: 24 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and targeted content audit for AI search, up to 10 pages. You approve the keyword list before any work starts.

What do I get every month after the first two?

From month three onward the work settles into a repeating cycle of 9 deliverables a month, including continued image alt text, heading tags and internal linking, up to 1 page; image geo-tagging to improve visibility in image search; and 1 blog post written for AI search and overviews. Across the first three months the plan delivers 55 items in total.

What would I get by moving up to Value + AEO?

Value + AEO adds 24 deliverables on top of this plan, among them 1 infographic for visual search; 1 new page of content written for search and AI overviews; and 1 profile posts, built around current AI and search trends, for $625 more a month.

How much keyword coverage does Starter + AEO include?

1 keyword category, 10 target keywords and 20 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.

What does Starter + AEO cost?

$935 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.

National SEO Starter + AEO, $935/mo

Month 1

The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.

Research and planning

Transactional keyword research, targeting search and AI answers
Keyword mapping and topic clustering so pages do not compete with each other

Site audit

Targeted content audit for AI search, up to 10 pages
Duplicate content detection with recommendations, up to 10 pages
Google penalty detection and compliance check

On-page and technical

Title and meta tag optimization, up to 10 pages
An llms.txt file so AI crawlers know what to index
Robots.txt tuned so crawlers can reach what matters
Canonical tags so the page you want ranked is the one that indexes, up to 10 pages
Voice search optimization for conversational AI
Product schema covering type, offers and review rating
FAQ schema so your answers can surface in AI Overviews

Google Business Profile

Review monitoring on your Google Business Profile
Profile setup and verification
Profile enhancements aligned to AI and voice search
A QR code to make it easy for customers to leave reviews

Tracking and measurement

Keyword rank tracking inside Google AI Overviews
AI brand visibility dashboard
3 AI search prompts tracked
Reporting dashboard with AI-assisted insights
Inbound call tracking and insights, if included
Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude

Reporting

Weekly progress reports
A month 1 report with performance insights

Month 2

On-page and technical

Image alt text, heading tags and internal linking, up to 6 pages
XML and HTML sitemaps so everything you publish gets discovered and indexed

Content

1 new page of content with an FAQ written for search and AI overviews
1 blog post written for AI search and overviews
2 editorial guest articles written to be citable by AI search
1 brand interview to establish expertise and trust
1 Q&A posting

Listings and citations

Guided setup on Bing Places, Yelp and Apple Maps
1 authoritative local listing that feeds generative search results
5 business citations
A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
1 GPS listing so you surface on near-me searches

Social signals

Your site amplified across 5 social properties, 1 URL
1 brand video distributed across 5 sites for visual search
1 business slide deck distributed across 5 sites, formatted for AI summarization
1 social citation to reinforce how search engines classify you
Up to 1 coupons distributed for engagement, if you supply them

Tracking and measurement

Google Analytics installed with key events tracked, so leads are attributable
Search Console connected for site health and performance
Bing Webmaster Tools connected

Reporting

Weekly progress reports
A month 2 report with performance insights

Month 3 and ongoing

This is the repeating monthly cycle once the foundation from months one and two is in place.

On-page and technical

Continued image alt text, heading tags and internal linking, up to 1 page
Image geo-tagging to improve visibility in image search

Content

1 blog post written for AI search and overviews
2 editorial guest articles written to be citable by AI search

Listings and citations

1 authoritative local listing that feeds generative search results
5 business citations

Social signals

Your site amplified across 5 social properties, 1 URL

Reporting

Weekly progress reports
A month 3 report with performance insights

1Assessment & intakeWe audit your site, your Google Business Profile or search footprint, and your competitors, and get clear on what a customer is worth to you.
2Keyword researchWe find the keywords worth ranking for in your industry and market, the ones that turn into calls, not just traffic. You approve the final list before work starts.
3Content & on-page optimizationTitles, meta, headers, internal links, schema, image alt, page speed, and mobile, plus content written to earn the ranking.
4Local / off-site optimizationGoogle Business Profile, Bing, Apple Maps and top directories with consistent NAP for local work, or authority citations and business listings for national.
5Monthly link buildingCitations, authority listings, and editorial links every month for a backlink profile that holds. Guest blogging is added at Silver and up.

What happens in the first month on Starter + AEO?: Month one is the foundation: 24 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and targeted content audit for AI search, up to 10 pages. You approve the keyword list before any work starts.
What do I get every month after the first two?: From month three onward the work settles into a repeating cycle of 9 deliverables a month, including continued image alt text, heading tags and internal linking, up to 1 page; image geo-tagging to improve visibility in image search; and 1 blog post written for AI search and overviews. Across the first three months the plan delivers 55 items in total.
What would I get by moving up to Value + AEO?: Value + AEO adds 24 deliverables on top of this plan, among them 1 infographic for visual search; 1 new page of content written for search and AI overviews; and 1 profile posts, built around current AI and search trends, for $625 more a month.
How much keyword coverage does Starter + AEO include?: 1 keyword category, 10 target keywords and 20 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
What does Starter + AEO cost?: $935 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.

Starter + AEO

Month 1

Research and planning

Site audit

On-page and technical

Google Business Profile

Tracking and measurement

Reporting

Month 2

On-page and technical

Content

Listings and citations

Social signals

Tracking and measurement

Reporting

Month 3 and ongoing

On-page and technical

Content

Listings and citations

Social signals

Reporting

Add-ons

Included with every plan

Other National SEO tiers

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