SEO · National SEO
Platinum + AEO
Eight categories and 75 target keywords. For ultra-competitive industries where the front page is a knife fight.
- · 8 keyword categories
- · 75 target keywords
- · 150 tracked
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Competitor gap analysis and benchmarking, 3 competitors
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Targeted content audit for AI search, up to 75 pages
- Duplicate content detection with recommendations, up to 75 pages
- Google penalty detection and compliance check
- UX video walkthrough of navigation and context
On-page and technical
- Title and meta tag optimization, up to 75 pages
- Page load time reporting for desktop and mobile, homepage + 2 landing pages
- An llms.txt file so AI crawlers know what to index
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes
- Voice search optimization for conversational AI
- Product schema covering type, offers and review rating
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 5 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- User behavior analytics, homepage
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 27 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
Content
- 4 new pages of content with an FAQ written for search and AI overviews
- 6 blog posts written for AI search and overviews
- 12 editorial guest articles written to be citable by AI search
- 2 premium PR syndication
- 3 infographic for visual search
- 1 brand interview to establish expertise and trust
- Conversational FAQs written for answer engines and voice search
- Brand FAQs captured through an AI interview
- A premium authority blog placement on a trusted site
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 6 authoritative local listings that feed generative search results
- 30 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 5 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 6 URLs
- 2 brand videos distributed across 10 sites for visual search
- 2 business slide decks distributed across 10 sites, formatted for AI summarization
- 1 voiceover video distributed across 10 sites
- 6 social citations to reinforce how search engines classify you
- Up to 6 coupons distributed for engagement, if you supply them
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 12 pages
- Image geo-tagging to improve visibility in image search
Content
- 4 new pages of content written for search and AI overviews
- 3 blog posts written for AI search and overviews
- 12 editorial guest articles written to be citable by AI search
Google Business Profile
- 4 profile posts, built around current AI and search trends
Listings and citations
- 6 authoritative local listings that feed generative search results
- 30 business citations
Social signals
- Your site amplified across 5 social properties, 6 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile or search footprint, and your competitors, and get clear on what a customer is worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and market, the ones that turn into calls, not just traffic. You approve the final list before work starts.
- 3Content & on-page optimizationTitles, meta, headers, internal links, schema, image alt, page speed, and mobile, plus content written to earn the ranking.
- 4Local / off-site optimizationGoogle Business Profile, Bing, Apple Maps and top directories with consistent NAP for local work, or authority citations and business listings for national.
- 5Monthly link buildingCitations, authority listings, and editorial links every month for a backlink profile that holds. Guest blogging is added at Silver and up.
- What happens in the first month on Platinum + AEO?
- Month one is the foundation: 29 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; competitor gap analysis and benchmarking, 3 competitors; and keyword mapping and topic clustering so pages do not compete with each other. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 11 deliverables a month, including continued image alt text, heading tags and internal linking, up to 12 pages; image geo-tagging to improve visibility in image search; and 4 new pages of content written for search and AI overviews. Across the first three months the plan delivers 68 items in total.
- How is Platinum + AEO different from Gold + AEO?
- Platinum + AEO adds 25 deliverables that Gold + AEO does not include, among them 12 editorial guest articles written to be citable by AI search; 2 brand videos distributed across 10 sites for visual search; and 2 business slide decks distributed across 10 sites, formatted for AI summarization. The price difference is $1,875 a month.
- How much keyword coverage does Platinum + AEO include?
- 8 keyword categories, 75 target keywords and 150 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Platinum + AEO cost?
- $5,840 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
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Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.