SEO · Local SEO
Value + AEO
Two keyword topics instead of one. For a local business ready to compete on more than a single term without stretching the budget.
- · 2 keyword topics
- · 10 target keywords
- · 50 tracked
Who it’s for
A business that's established locally and wants to widen the net with a second service line, or a second town.
What this tier adds
Double the keyword coverage.
- Two keyword topics
- twice the ground of Starter, aimed at the two things most worth ranking for.
- 10 target keywords
- with 50 tracked.
- Monthly page optimization
- every month, not once at kickoff.
- Local link building
- citations, listings, and NAP-consistent references built monthly.
- Content optimization
- editorial content and on-site revisions supporting both topics.
- AEO included
- optimized to surface in AI answers, not just Maps and organic.
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Page-level content audit for AI search, up to 10 pages
- Google penalty detection and compliance check
- Duplicate content detection with recommendations, up to 10 pages
On-page and technical
- Title and meta tag optimization, up to 10 pages
- Page load time reporting for desktop and mobile, homepage
- An llms.txt file so AI crawlers know what to index
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes
- Voice search optimization for conversational AI
- Local business schema so search engines recognize you as an entity
- Review schema so your ratings are readable by conversational AI
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Map-based grid rank tracking, so you see movement by neighborhood rather than one city-wide average
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 3 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 6 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
Content
- 2 new pages of content with an FAQ written for search and AI overviews
- 2 editorial guest articles written to be citable by AI search
- 1 brand interview to establish expertise and trust
- 1 Q&A posting
- Conversational FAQs written for answer engines and voice search
Google Business Profile
- 3 profile posts, built around current AI and search trends
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 2 authoritative local listings that feed generative search results
- 10 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 2 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 2 URLs
- 1 brand video distributed across 5 sites for visual search
- 1 business slide deck distributed across 5 sites, formatted for AI summarization
- 2 social citations to reinforce how search engines classify you
- Up to 2 coupons distributed for engagement, if you supply them
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 1 page
- Image geo-tagging to improve visibility in image search
Content
- 2 editorial guest articles written to be citable by AI search
Google Business Profile
- 3 profile posts, built around current AI and search trends
Listings and citations
- 2 authoritative local listings that feed generative search results
- 10 business citations
Social signals
- Your site amplified across 5 social properties, 2 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile, and your current local presence, and get clear on your market, your competitors, and what a customer is actually worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and your service area, the ones that turn into calls, not just traffic. You approve the final list before any work starts.
- 3Content & on-page optimizationThe on-page foundation: page titles, meta descriptions, header tags, internal linking, local schema, image alt text, page speed, and mobile. Plus content written to earn the ranking, not padding.
- 4Local optimizationGoogle Business Profile, Bing Places, Apple Maps, Facebook, and the top local directories, all with consistent name, address, and phone (NAP) so Google trusts the data.
- 5Monthly link buildingLocal citations, authority business listings, and editorial links built every month for a backlink profile that holds up. (Guest blogging is added on Silver and above.)
- What happens in the first month on Value + AEO?
- Month one is the foundation: 28 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and page-level content audit for AI search, up to 10 pages. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 9 deliverables a month, including continued image alt text, heading tags and internal linking, up to 1 page; image geo-tagging to improve visibility in image search; and 2 editorial guest articles written to be citable by AI search. Across the first three months the plan delivers 61 items in total.
- How is Value + AEO different from Starter?
- Value + AEO adds 31 deliverables that Starter does not include, among them 1 Q&A posting; 1 brand interview to establish expertise and trust; and 1 brand video distributed across 5 sites for visual search. The price difference is $312.50 a month.
- How much keyword coverage does Value + AEO include?
- 2 keyword topics, 10 target keywords and 50 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Value + AEO cost?
- $780 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
Free, no obligation
See what is holding your site back
Send it over and you get back a prioritized list of what to fix first, based on what your market is actually searching for. Free, and yours to keep.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.