SEO · Local SEO
Silver + AEO
Our most popular plan. Three keyword topics with advanced Google Business Profile and organic work. For a business that wants to win its city, not just show up in it.
- · 3 keyword topics
- · 15 target keywords
- · 75 tracked
Who it’s for
An established local business in a competitive city that's ready to go after the top of the Maps pack.
What this tier adds
A third topic, advanced GBP/organic tactics, and guest blogging added to link building.
- Three keyword topics
- enough coverage to compete across a real service mix.
- 15 target keywords
- with 75 tracked.
- Advanced Google Business Profile & organic strategy
- the deeper GBP and on-page work that separates page-one from the top three.
- Monthly page optimization
- Local link building with guest blogging
- citations, authority listings, and editorial guest placements built monthly.
- Content optimization
- across all three topics.
- AEO included
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Competitor gap analysis and benchmarking, 1 competitor
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Page-level content audit for AI search, up to 15 pages
- Duplicate content detection with recommendations, up to 15 pages
On-page and technical
- Title and meta tag optimization, up to 15 pages
- Page load time reporting for desktop and mobile, homepage
- An llms.txt file so AI crawlers know what to index
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes, up to 15 pages
- Voice search optimization for conversational AI
- Local business schema so search engines recognize you as an entity
- Review schema so your ratings are readable by conversational AI
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Map-based grid rank tracking, so you see movement by neighborhood rather than one city-wide average
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 3 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 7 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
Content
- 3 new pages of content with an FAQ written for search and AI overviews
- 3 editorial guest articles written to be citable by AI search
- 1 digital PR piece written and distributed across channels
- 1 brand interview to establish expertise and trust
- 1 Q&A posting
- Conversational FAQs written for answer engines and voice search
Google Business Profile
- 4 profile posts, built around current AI and search trends
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 3 authoritative local listings that feed generative search results
- 15 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 3 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 3 URLs
- 1 brand video distributed across 5 sites for visual search
- 1 business slide deck distributed across 5 sites, formatted for AI summarization
- 3 social citations to reinforce how search engines classify you
- Up to 3 coupons distributed for engagement, if you supply them
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 2 pages
- Image geo-tagging to improve visibility in image search
Content
- 3 editorial guest articles written to be citable by AI search
Google Business Profile
- 4 profile posts, built around current AI and search trends
Listings and citations
- 3 authoritative local listings that feed generative search results
- 15 business citations
Social signals
- Your site amplified across 5 social properties, 3 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile, and your current local presence, and get clear on your market, your competitors, and what a customer is actually worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and your service area, the ones that turn into calls, not just traffic. You approve the final list before any work starts.
- 3Content & on-page optimizationThe on-page foundation: page titles, meta descriptions, header tags, internal linking, local schema, image alt text, page speed, and mobile. Plus content written to earn the ranking, not padding.
- 4Local optimizationGoogle Business Profile, Bing Places, Apple Maps, Facebook, and the top local directories, all with consistent name, address, and phone (NAP) so Google trusts the data.
- 5Monthly link buildingLocal citations, authority business listings, and editorial links built every month for a backlink profile that holds up. (Guest blogging is added on Silver and above.)
- What happens in the first month on Silver + AEO?
- Month one is the foundation: 28 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; competitor gap analysis and benchmarking, 1 competitor; and keyword mapping and topic clustering so pages do not compete with each other. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 9 deliverables a month, including continued image alt text, heading tags and internal linking, up to 2 pages; image geo-tagging to improve visibility in image search; and 3 editorial guest articles written to be citable by AI search. Across the first three months the plan delivers 62 items in total.
- How is Silver + AEO different from Value + AEO?
- Silver + AEO adds 17 deliverables that Value + AEO does not include, among them 1 digital PR piece written and distributed across channels; 15 business citations; and 3 GPS listings so you surface on near-me searches. The price difference is $310 a month.
- How much keyword coverage does Silver + AEO include?
- 3 keyword topics, 15 target keywords and 75 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Silver + AEO cost?
- $1,090 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
Free, no obligation
Find out what customers see
Send the website. You get back what is holding it down in search, what your competitors are doing that you are not, and what it would take to fix. If that is useful we can talk. If it is not, keep it.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.