SEO · Local SEO
Platinum + AEO
Our most competitive plan. Six keyword topics and a performance audit every two months. For an ambitious business going after a large metro or an entire state.
- · 6 keyword topics
- · 30 target keywords
- · 150 tracked
- · Bi-monthly audits
Who it’s for
A business in a big, contested market that needs the widest coverage and the tightest feedback loop.
What this tier adds
Two more topics (six total) and audits every two months instead of quarterly.
- Six keyword topics
- the widest coverage on the ladder.
- 30 target keywords
- with 150 tracked.
- Bi-monthly performance audit
- a deep-dive review every two months to stay ahead of competitor moves.
- Advanced Google Business Profile & organic strategy
- Monthly page optimization
- Local link building with guest blogging
- Content optimization
- across all six topics.
- AEO included
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Competitor gap analysis and benchmarking, 3 competitors
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Page-level content audit for AI search, up to 30 pages
- Duplicate content detection with recommendations, up to 30 pages
- UX video walkthrough of navigation and context
On-page and technical
- Title and meta tag optimization, up to 30 pages
- Page load time reporting for desktop and mobile, homepage + 2 landing pages
- An llms.txt file so AI crawlers know what to index
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes, up to 30 pages
- Voice search optimization for conversational AI
- Local business schema so search engines recognize you as an entity
- Review schema so your ratings are readable by conversational AI
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Map-based grid rank tracking, so you see movement by neighborhood rather than one city-wide average
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 5 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- User behavior analytics
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 10 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
Content
- 6 new pages of content with an FAQ written for search and AI overviews
- 6 editorial guest articles written to be citable by AI search
- 1 digital PR piece written and distributed across channels
- 1 infographic for visual search
- 1 brand interview to establish expertise and trust
- 2 Q&A postings
- Conversational FAQs written for answer engines and voice search
Google Business Profile
- 6 profile posts, built around current AI and search trends
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 6 authoritative local listings that feed generative search results
- 30 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 5 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 6 URLs
- 2 brand videos distributed across 10 sites for visual search
- 2 business slide decks distributed across 10 sites, formatted for AI summarization
- 6 social citations to reinforce how search engines classify you
- Up to 6 coupons distributed for engagement, if you supply them
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 5 pages
Content
- 6 editorial guest articles written to be citable by AI search
Google Business Profile
- 6 profile posts, built around current AI and search trends
Listings and citations
- 6 authoritative local listings that feed generative search results
- 30 business citations
Social signals
- Your site amplified across 5 social properties, 6 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile, and your current local presence, and get clear on your market, your competitors, and what a customer is actually worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and your service area, the ones that turn into calls, not just traffic. You approve the final list before any work starts.
- 3Content & on-page optimizationThe on-page foundation: page titles, meta descriptions, header tags, internal linking, local schema, image alt text, page speed, and mobile. Plus content written to earn the ranking, not padding.
- 4Local optimizationGoogle Business Profile, Bing Places, Apple Maps, Facebook, and the top local directories, all with consistent name, address, and phone (NAP) so Google trusts the data.
- 5Monthly link buildingLocal citations, authority business listings, and editorial links built every month for a backlink profile that holds up. (Guest blogging is added on Silver and above.)
- What happens in the first month on Platinum + AEO?
- Month one is the foundation: 30 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; competitor gap analysis and benchmarking, 3 competitors; and keyword mapping and topic clustering so pages do not compete with each other. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 8 deliverables a month, including continued image alt text, heading tags and internal linking, up to 5 pages; 6 editorial guest articles written to be citable by AI search; and 6 profile posts, built around current AI and search trends. Across the first three months the plan delivers 64 items in total.
- How is Platinum + AEO different from Gold + AEO?
- Platinum + AEO adds 22 deliverables that Gold + AEO does not include, among them 2 brand videos distributed across 10 sites for visual search; 2 business slide decks distributed across 10 sites, formatted for AI summarization; and 30 business citations. The price difference is $280 a month.
- How much keyword coverage does Platinum + AEO include?
- 6 keyword topics, 30 target keywords, 150 tracked and Bi-monthly audits. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Platinum + AEO cost?
- $1,715 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
Free, no obligation
Find out where you actually stand
Send the website. You get back what is holding it down in search, what your competitors are doing that you are not, and what it would take to fix. If that is useful we can talk. If it is not, keep it.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.