PPC · Retargeting
Retargeting 2
Page-specific retargeting, so what someone sees follows what they actually looked at.
- · Ad spend up to $1,200/mo
- · Page-specific targeting
- · Google Display Network
$310
per month
This is the management fee. Your ad spend is separate and paid directly to the platform.
Questions first? (208) 710-8394 or a free audit.
Month 1
The build month. Accounts, tracking and campaign structure, so spend is measurable from the first click.
Account and campaign setup
- Your reporting dashboard created and set up
- A kick-off call to get clear on what the campaign has to achieve
- Google Ads account created and linked
Creative
- 4 image ads created
- 2 Google display banners created
Audience
- Page-specific retargeting, so what someone sees follows what they looked at
Tracking
- Remarketing tag installed on your site
Reporting
- Weekly reports
- A month 1 performance report
Month 2 and ongoing
The repeating monthly cycle once the account is live.
Creative
- New image ads and display banners created
Audience
- Page-specific retargeting, so what someone sees follows what they looked at
Optimization
- A/B split testing of ads
- Advanced placement optimization
Reporting
- Weekly reports
- A monthly performance report, including the click fraud report
- 1Campaign build and structureAccounts, campaigns, ad groups and creative built around how people actually search for what you sell.
- 2Conversion trackingTracking set up so every dollar is attributable. Without it you are guessing, and guessing is what makes paid media expensive.
- 3Ongoing optimizationBid, budget and creative optimization on a continuing cycle, not a set-and-forget build.
- 4Monthly reportingReporting tied to leads and cost per acquisition, not just clicks and impressions.
- What happens in the first month on Retargeting 2?
- Month one is the build: 9 deliverables, including your reporting dashboard created and set up; a kick-off call to get clear on what the campaign has to achieve; and google Ads account created and linked. Tracking goes in before spend does, so performance is measurable from the first click.
- What happens every month after that?
- A repeating cycle of 6 items, including new image ads and display banners created; page-specific retargeting, so what someone sees follows what they looked at; and a/B split testing of ads. Across the schedule the plan covers 15 deliverables.
- How is Retargeting 2 different from Retargeting 1?
- Retargeting 2 adds 6 things Retargeting 1 does not include, among them 2 Google display banners created; 4 image ads created; and a/B split testing of ads. It costs $157.50 more a month.
- What budget is Retargeting 2 built for?
- Ad spend up to $1,200/mo; Page-specific targeting; Google Display Network. The price is the management fee. Your ad spend is separate and paid directly to the platform.
- What does Retargeting 2 cost?
- $310 a month, billed monthly, month to month after the first ninety days. That is the management fee only, and it is published here so you can tell whether it fits before you get on a call.
Other Retargeting tiers
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Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.