PPC · Retargeting
Retargeting 1
Bring back the visitors who left. Remarketing across the Google Display Network on a lean budget.
- · Ad spend up to $500/mo
- · Google Display Network
- · Image ads
$152.50
per month
This is the management fee. Your ad spend is separate and paid directly to the platform.
Questions first? (208) 710-8394 or a free audit.
Month 1
The build month. Accounts, tracking and campaign structure, so spend is measurable from the first click.
Account and campaign setup
- Your reporting dashboard created and set up
- A kick-off call to get clear on what the campaign has to achieve
- Google Ads account created and linked
Creative
- 1 image ad created
- 1 Google display banner created
Tracking
- Remarketing tag installed on your site
Reporting
- Weekly reports
- A month 1 performance report
Month 2 and ongoing
The repeating monthly cycle once the account is live.
Optimization
- Placement optimization
Reporting
- Weekly reports
- A monthly performance report, including the click fraud report
- 1Campaign build and structureAccounts, campaigns, ad groups and creative built around how people actually search for what you sell.
- 2Conversion trackingTracking set up so every dollar is attributable. Without it you are guessing, and guessing is what makes paid media expensive.
- 3Ongoing optimizationBid, budget and creative optimization on a continuing cycle, not a set-and-forget build.
- 4Monthly reportingReporting tied to leads and cost per acquisition, not just clicks and impressions.
- What happens in the first month on Retargeting 1?
- Month one is the build: 8 deliverables, including your reporting dashboard created and set up; a kick-off call to get clear on what the campaign has to achieve; and google Ads account created and linked. Tracking goes in before spend does, so performance is measurable from the first click.
- What happens every month after that?
- A repeating cycle of 3 items, including placement optimization; weekly reports; and a monthly performance report, including the click fraud report. Across the schedule the plan covers 11 deliverables.
- What budget is Retargeting 1 built for?
- Ad spend up to $500/mo; Google Display Network; Image ads. The price is the management fee. Your ad spend is separate and paid directly to the platform.
- What does Retargeting 1 cost?
- $152.50 a month, billed monthly, month to month after the first ninety days. That is the management fee only, and it is published here so you can tell whether it fits before you get on a call.
Other Retargeting tiers
Free, no obligation
Know what you are working with
One website, one honest assessment. What is working, what is broken, and what fixing it is actually worth. No sales pitch required to receive it.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.