SEO · Hispanic SEO
Value + AEO
Two keyword topics instead of one. For a local business ready to compete on more than a single Spanish-language term.
- · 2 keyword topics
- · 10 target keywords
- · 50 tracked
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Targeted content audit for AI search, up to 10 pages
- Duplicate content detection with recommendations, up to 10 pages
On-page and technical
- Title and meta tag optimization, up to 10 pages
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes, up to 10 pages
- Local business schema so search engines recognize you as an entity
- Review schema so your ratings are readable by conversational AI
- FAQ schema so your answers can surface in AI Overviews
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- Google Map embedded on your site for local relevance
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Map-based grid rank tracking, so you see movement by neighborhood rather than one city-wide average
- Keyword rank tracking inside Google AI Overviews
- AI brand visibility dashboard
- 3 AI search prompts tracked
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 6 pages
- Crawl errors found and fixed
- XML and HTML sitemaps so everything you publish gets discovered and indexed
- Image geo-tagging to improve visibility in image search
Content
- 2 new pages of content with an FAQ written for search and AI overviews
- 2 editorial guest articles written to be citable by AI search
- 1 brand interview to establish expertise and trust
- 1 Q&A posting
Google Business Profile
- 3 profile posts, built around current AI and search trends
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 2 authoritative local listings that feed generative search results
- 10 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- 2 GPS listings so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 2 URLs
- 1 brand video distributed across 5 sites for visual search
- 1 business slide deck distributed across 5 sites, formatted for AI summarization
- 2 social citations to reinforce how search engines classify you
- 2 coupon distributed for engagement, if you supply one
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
On-page and technical
- Continued image alt text, heading tags and internal linking, up to 1 page
Content
- 2 editorial guest articles written to be citable by AI search
Google Business Profile
- 3 profile posts, built around current AI and search trends
Listings and citations
- 2 authoritative local listings that feed generative search results
- 10 business citations
Social signals
- Your site amplified across 5 social properties, 2 URLs
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile or search footprint, and your competitors, and get clear on what a customer is worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and market, the ones that turn into calls, not just traffic. You approve the final list before work starts.
- 3Content & on-page optimizationTitles, meta, headers, internal links, schema, image alt, page speed, and mobile, plus content written to earn the ranking.
- 4Local / off-site optimizationGoogle Business Profile, Bing, Apple Maps and top directories with consistent NAP for local work, or authority citations and business listings for national.
- 5Monthly link buildingCitations, authority listings, and editorial links every month for a backlink profile that holds. Guest blogging is added at Silver and up.
- What happens in the first month on Value + AEO?
- Month one is the foundation: 24 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and targeted content audit for AI search, up to 10 pages. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 8 deliverables a month, including continued image alt text, heading tags and internal linking, up to 1 page; 2 editorial guest articles written to be citable by AI search; and 3 profile posts, built around current AI and search trends. Across the first three months the plan delivers 56 items in total.
- How is Value + AEO different from Starter?
- Value + AEO adds 26 deliverables that Starter does not include, among them 1 Q&A posting; 1 brand interview to establish expertise and trust; and 1 brand video distributed across 5 sites for visual search. The price difference is $405 a month.
- How much keyword coverage does Value + AEO include?
- 2 keyword topics, 10 target keywords and 50 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Value + AEO cost?
- $1,090 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
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Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.