SEO · Hispanic SEO
Starter
One keyword topic, in Spanish, done thoroughly. For a business that needs to exist in Spanish-language local search before it can compete in it.
- · 1 keyword topic
- · 5 target keywords
- · 25 tracked
Month 1
The foundation month. Research, audit, technical fixes and profile setup, so everything after it compounds.
Research and planning
- Transactional keyword research, targeting search and AI answers
- Keyword mapping and topic clustering so pages do not compete with each other
Site audit
- Targeted content audit for AI search, up to 5 pages
- Duplicate content detection with recommendations, up to 5 pages
On-page and technical
- Title and meta tag optimization, up to 5 pages
- Robots.txt tuned so crawlers can reach what matters
- Canonical tags so the page you want ranked is the one that indexes
- Local business schema so search engines recognize you as an entity
- Review schema so your ratings are readable by conversational AI
Google Business Profile
- Review monitoring on your Google Business Profile
- Profile setup and verification
- Profile enhancements aligned to AI and voice search
- A QR code to make it easy for customers to leave reviews
Tracking and measurement
- Reporting dashboard with AI-assisted insights
- Inbound call tracking and insights, if included
- Tracking of visits from AI assistants including ChatGPT, Perplexity and Claude
Reporting
- Weekly progress reports
- A month 1 report with performance insights
Month 2
On-page and technical
- Image alt text, heading tags and internal linking, up to 5 pages
- XML and HTML sitemaps so everything you publish gets discovered and indexed
- Image geo-tagging to improve visibility in image search
Content
- 1 new page of content with an FAQ written for search and AI overviews
- 1 editorial guest article written to be citable by AI search
Google Business Profile
- 2 profile posts, built around current AI and search trends
Listings and citations
- Guided setup on Bing Places, Yelp and Apple Maps
- 1 authoritative local listing that feeds generative search results
- 5 business citations
- A local audit confirming your name, address and phone match everywhere, with duplicate listings removed
- A GPS listing so you surface on near-me searches
Social signals
- Your site amplified across 5 social properties, 1 URL
- 1 social citation to reinforce how search engines classify you
- 1 coupon distributed for engagement, if you supply one
Tracking and measurement
- Google Analytics installed with key events tracked, so leads are attributable
- Search Console connected for site health and performance
- Bing Webmaster Tools connected
Reporting
- Weekly progress reports
- A month 2 report with performance insights
Month 3 and ongoing
This is the repeating monthly cycle once the foundation from months one and two is in place.
Content
- 1 editorial guest article written to be citable by AI search
Google Business Profile
- 2 profile posts, built around current AI and search trends
Listings and citations
- 1 authoritative local listing that feeds generative search results
- 5 business citations
Social signals
- Your site amplified across 5 social properties, 1 URL
Reporting
- Weekly progress reports
- A month 3 report with performance insights
- 1Assessment & intakeWe audit your site, your Google Business Profile or search footprint, and your competitors, and get clear on what a customer is worth to you.
- 2Keyword researchWe find the keywords worth ranking for in your industry and market, the ones that turn into calls, not just traffic. You approve the final list before work starts.
- 3Content & on-page optimizationTitles, meta, headers, internal links, schema, image alt, page speed, and mobile, plus content written to earn the ranking.
- 4Local / off-site optimizationGoogle Business Profile, Bing, Apple Maps and top directories with consistent NAP for local work, or authority citations and business listings for national.
- 5Monthly link buildingCitations, authority listings, and editorial links every month for a backlink profile that holds. Guest blogging is added at Silver and up.
- What happens in the first month on Starter?
- Month one is the foundation: 18 deliverables across research and planning, site audit, on-page and technical, Google Business Profile, tracking and measurement and reporting. It includes transactional keyword research, targeting search and AI answers; keyword mapping and topic clustering so pages do not compete with each other; and targeted content audit for AI search, up to 5 pages. You approve the keyword list before any work starts.
- What do I get every month after the first two?
- From month three onward the work settles into a repeating cycle of 7 deliverables a month, including 1 editorial guest article written to be citable by AI search; 2 profile posts, built around current AI and search trends; and 1 authoritative local listing that feeds generative search results. Across the first three months the plan delivers 44 items in total.
- What would I get by moving up to Value + AEO?
- Value + AEO adds 26 deliverables on top of this plan, among them 1 Q&A posting; 1 brand interview to establish expertise and trust; and 1 brand video distributed across 5 sites for visual search, for $405 more a month.
- How much keyword coverage does Starter include?
- 1 keyword topic, 5 target keywords and 25 tracked. Target keywords are the ones the work is aimed at; tracked keywords are the wider set reported on so you can see movement before it turns into revenue.
- What does Starter cost?
- $685 a month, billed monthly, month to month after the first ninety days. The price is published here so you can tell whether it fits before you get on a call.
Free, no obligation
Know what you are working with
One website, one honest assessment. What is working, what is broken, and what fixing it is actually worth. No sales pitch required to receive it.
Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.