Three situations, mostly.

The first is that you genuinely need one thing. A logo. Twenty-five citations. One page of content written properly. A gallery added to a site that is otherwise fine. Buying a program to get one deliverable is bad value and everybody knows it.

The second is that you are already on a plan and need something outside its scope this month. A press release for an announcement. An extra landing page for a campaign. These attach to work already running rather than duplicating it.

The third is that you want to test whether an agency is worth working with before committing to a monthly fee. A small one-time project tells you more about how a company communicates, hits deadlines, and handles feedback than any sales call will.

Content. Website content written and optimized, editorial guest blogs written to be citable by AI search, blog setup, press release writing and distribution, and question-and-answer content for the places customers actually ask.

SEO building blocks. A one-time on-page optimization pass, keyword research, business citations, and social bookmarking. These are the same components inside the Local SEO plans, sold separately for when you need one of them rather than the program.

Social. Profile creation and batches of original business posts, for when the account exists but has gone quiet.

Design and video. Logo design, infographics with distribution, video and slide decks with distribution, and voiceover video. Distribution matters here: a video nobody sees is a cost rather than an asset, so the items that include it push the finished piece out across relevant sites.

Web. Additional pages, forms wired to your lead tracking, photo galleries, and page builder licences. Small, defined jobs on a site that is otherwise working.

Insight. Heatmap subscriptions to see where people actually click and how far they scroll, recorded user testing sessions, and call tracking numbers. These are the cheapest way to find out why a page is not converting, and they are consistently underbought.

If you find yourself buying the same items every month, a plan almost certainly costs less for the same work, and the work compounds rather than restarting each time.

Citations bought once are a foundation. Citations bought every month are a program you are paying retail for. The same is true of content and links. The published prices on each service page make that comparison easy to run before you commit to either, which is the point of publishing them.

The reverse is also true and worth saying: if you only ever need one thing, do not let anyone talk you into twelve months of something.

Pick what you need and pay for it. One-time items are one-time. Two of the items here are subscriptions, the heatmap and the call tracking numbers, and they are marked as monthly so nothing is a surprise on the second month.

If you are already running a plan with us, tell us and we will attach the work to it rather than duplicating something already covered.

Q: Is there a minimum order?

No. The smallest item here is fifteen dollars a month and you are welcome to buy only that.

Q: Can I buy these if I am not a client?

Yes. Nothing here requires an existing plan.

Q: How long do one-time items take?

It depends on the item. Content and design work typically run one to two weeks; citation submissions propagate over several weeks because that is controlled by the receiving platforms rather than by us. We will give you a date when you order rather than after.

Q: Do these attach to an existing plan?

Yes, and they should. Tell us at checkout or afterward, and we will make sure the work adds to the program rather than repeating something already scheduled.

Q: What is the difference between the a la carte on-page pass and the On-Page Optimization service?

Scope. The a la carte item is a single focused pass. The On-Page Optimization service covers a larger page count in defined tiers with a mapping step first.

Q: Can I get a refund if I change my mind?

Before work begins, yes. Once a deliverable has been produced, it is yours and it is billed. Tell us quickly if you have ordered the wrong thing.

• Ecommerce Marketing
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