Service
On-Page Optimization
A focused one-time optimization pass: titles, meta, headers, internal links, schema, and speed, done properly so the rest of your SEO has something to stand on.
Plans and Pricing
On-Page Optimization Plans
Published prices, because you should be able to tell whether this fits before you spend twenty minutes on a call finding out.
On Page Optimization Starter
$95one time
A first on-page pass for a small site: titles, meta, headers, internal links, schema, and speed.
- One-time pass
- Core on-page elements
On Page Optimization Value
$140one time
The same pass across a wider set of pages, for a site with more than a handful of templates.
- One-time pass
- Wider page scope
On Page Optimization Silver
$235one time
Our largest one-time pass, for a site with substantial page depth.
- One-time pass
- Largest page scope
How It Runs
How AdsTalent Runs an On-page Pass
Crawl and baseline
week one
We crawl the site and pull the current state of every page in scope: titles, meta, headers, canonical tags, indexability, internal links in and out, schema present, image alt coverage, and page speed on desktop and mobile.
What this includes +Show less −
This produces a list of what is actually wrong rather than a general impression.
Mapping
week one
Before rewriting anything, we map which page should own which topic. This is the step that prevents the most common on-page problem, which is several pages half-targeting the same term.
What this includes +Show less −
Where two pages compete, we decide which one wins and what the other becomes.
Implementation
weeks two and three
Titles and meta rewritten to the mapping. Header structure corrected. Internal links added so that important pages are actually linked to from relevant context rather than only from the navigation.
What this includes +Show less −
Schema deployed for the types that apply. Image alt text written where it is missing. Speed and mobile issues flagged with specific fixes, and implemented where they sit within the pages in scope.
Handover
A written record of every change made, page by page, so the work is auditable and so whoever touches the site next does not undo it by accident.
On-Page Optimization
On-page optimization is the least interesting part of SEO and the part that most reliably caps everything else. A site with confused titles, missing schema, and no internal linking can be given excellent content and excellent links and still underperform, because search engines cannot tell what the pages are for.
This is a one-time pass to fix that.
What On-page Optimization Actually Is
It is the work of making each page state, unambiguously and in the places search engines read, what it is about and who it is for.
That breaks into a handful of concrete things. Title tags, which are still the strongest on-page signal and are still frequently either duplicated across a site or written for nobody. Meta descriptions, which do not affect ranking directly but do affect whether anyone clicks. Header structure, which should describe the page's argument rather than be chosen for how big the text looks. Internal linking, which is how authority moves around a site and how search engines discover what you consider important. Schema markup, which states in machine-readable form what a human would infer from the page. Image alt text, page speed, and mobile rendering, which are the hygiene items that quietly cost you if they are wrong.
None of this is exotic. All of it is checkable. The reason it stays broken is that it is unglamorous, spread across every page, and nobody owns it.
What this is not: it is not content strategy, and it is not a substitute for having something worth ranking. Optimizing a thin page makes it a well-optimized thin page.
Who Needs an On-page Pass
A site that has never had a deliberate one, which is most sites built by a designer rather than a marketer.
A site that was rebuilt or replatformed. Migrations lose optimization constantly: titles get regenerated from templates, schema disappears, redirects get missed, and the new site quietly performs worse than the old one for reasons nobody traced.
A business about to start a content or link program. Spending on content that points at a badly structured site is spending at a discount.
A site where pages compete with each other for the same term, which is a symptom of missing keyword mapping and shows up as several pages ranking mediocrely instead of one ranking well.
A business that wants to know whether SEO is worth committing to. This is the cheapest honest way to find out: fix the fundamentals once, see what moves, then decide about a program.
What Results Look Like
- Every page in scope with a unique, deliberate title mapped to a topic it should own
- Internal linking that reflects what matters rather than whatever the menu happens to contain
- Schema in place for the types that apply to your business
- Pages no longer competing with each other for the same term
- A written record of what changed, so the work survives the next person to edit the site
On-Page Optimization FAQ
Q: What does an on-page pass cost?
Three one-time tiers by page scope: $95, $140, and $235. Published here so you can tell whether it fits before you get on a call.
Q: How many pages does each tier cover?
The tiers scale by page count, with the largest covering the most substantial site. If you tell us roughly how many pages the site has and which ones matter commercially, we will tell you which tier fits rather than selling you the largest.
Q: Is this a subscription?
No. It is a one-time project. If you want ongoing optimization as new pages are published, that is part of the Local SEO and National SEO plans.
Q: Will this alone improve my rankings?
Often yes on a site that has never been optimized, because it removes problems that were capping everything else. Rarely on a site that is already clean. We would rather tell you that at the start.
Q: Do you need access to my site?
Yes, CMS access to implement the changes. If you would prefer we deliver a specification for your own developer to implement instead, we can do that.
Q: What if my site is on a platform you have not worked with?
Tell us the platform on the intake call. The work is the same; what changes is how it gets applied, and there are a few platforms where some items are not editable at all, which we would flag rather than discover halfway through.
Timeline
What Happens When
Week one
Full crawl and baseline. Topic mapping across the pages in scope. You see the list of what is wrong before anything is changed.
Weeks two and three
Implementation across the page scope for your tier. Titles, meta, headers, internal links, schema, and alt text applied.
Week four
Handover with the written record of changes, plus the flagged items that sit outside the scope of an on-page pass, such as hosting-level speed problems or content that needs writing rather than optimizing.
Following weeks
Reindexing. Search engines re-crawl on their own schedule, so movement from an on-page pass typically becomes visible over four to eight weeks rather than immediately.
Not Sure Which
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See what is holding your site back
We look at the site the way a customer searching for you would, then tell you plainly what gets in their way. Read it, act on it yourself, or call us. Your choice.