Metropolitan Area
Scranton--Wilkes-Barre, PA Area Marketing
The Scranton--Wilkes-Barre, PA area covers 3 counties and roughly 574,009 residents. The market reaches past Scranton into Wilkes-Barre, Hazleton, Dunmore, and Kingston, so a business here is usually selling across the whole footprint rather than one city.
On the ground
What the Scranton--Wilkes-Barre, PA market looks like
Across those 3 counties there are 13,010 business establishments and 64 advertising, public relations, and marketing consulting firms. That works out to about 203 businesses for every firm selling marketing services here. Those counts come from the U.S. Census Bureau's County Business Patterns and are reported at metropolitan-area level, not city level.
- Metro population
- 574,009
- Business establishments
- 13,010
- Counties
- 3
- Cities covered
- 9
Depth where it matters
Industries in the Scranton--Wilkes-Barre, PA area
Each of these has a page covering how buyers in that category search here. Establishment counts are from County Business Patterns and cover the whole metro.
Restaurant
517 establishments across the metro.
Law Firms
291 establishments across the metro.
Lawn & Garden
203 establishments across the metro.
Auto Parts & Repair
193 establishments across the metro.
Dental
190 establishments across the metro.
Home Improvement
190 establishments across the metro.
Insurance
187 establishments across the metro.
Cleaning Services
101 establishments across the metro.
Also covered in this market
Why us
What sets AdsTalent apart here
Coverage is organized around the market rather than a single city, because that is how customers actually move through it. A business in this area is usually selling across the whole footprint, so the plan has to think that way: local search presence in every community that matters, paid search scoped to a real service area, and a site answer engines can read cleanly.
Across our network
AdsTalent and our partner network bring two decades of small-business digital marketing across every major channel: SEO, paid search, paid social, email, reputation, and conversion optimization.
Coverage
Cities we serve in the Scranton--Wilkes-Barre, PA area
9 cities covered across 3 counties.
Questions
Common questions about the Scranton--Wilkes-Barre, PA market
- What areas does the Scranton--Wilkes-Barre, PA market cover?
- The Scranton--Wilkes-Barre, PA area is a federally defined metropolitan statistical area covering 3 counties and about 574,009 residents. AdsTalent covers 9 cities within it, including Scranton, Wilkes-Barre, Hazleton, Dunmore, and Kingston.
- How many businesses are in the Scranton--Wilkes-Barre, PA area?
- There are 13,010 business establishments across the Scranton--Wilkes-Barre, PA metropolitan area, according to the U.S. Census Bureau's County Business Patterns. That figure counts establishments, not employees, and covers the full 3-county area rather than the city of Scranton alone.
- How competitive is marketing in the Scranton--Wilkes-Barre, PA area?
- The Scranton--Wilkes-Barre, PA area has 64 advertising, public relations, and marketing consulting firms serving 13,010 business establishments, or roughly 203 businesses per firm. Markets with more businesses per firm are generally less contested in local search, though competition varies by industry.
- Which industries does AdsTalent work with in the Scranton--Wilkes-Barre, PA area?
- Every industry with a real presence in the market. The largest here include restaurant (517 establishments), law firms (291 establishments), and lawn & garden (203 establishments). Each has its own page covering how buyers in that category search locally.
- Does AdsTalent work with businesses outside Scranton?
- Yes. Coverage is organized around the whole Scranton--Wilkes-Barre, PA market rather than one city, because a business here typically draws customers from across the metro. Work is handled remotely, with no requirement to meet in person.
- Where do the market figures on this page come from?
- Business establishment counts come from the U.S. Census Bureau's County Business Patterns, population from the Census Bureau's Population Estimates Program, and the metropolitan-area definition from the Office of Management and Budget's core based statistical area delineations. All three are public federal sources.
Ready to get found across the Scranton--Wilkes-Barre, PA area?
Start with a 30-minute call. We will look at where you stand and what we would do about it.