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Metropolitan Area

Birmingham, AL Metro Marketing

The Birmingham, AL area covers 7 counties and roughly 1,192,583 residents. Search behaviour follows the commute, not the city limit. The market reaches past Birmingham into Hoover, Vestavia Hills, Alabaster, and Homewood, so a business here is usually selling across the whole footprint rather than one city.

On the ground

What the Birmingham, AL market looks like

Across those 7 counties there are 27,093 business establishments and 224 advertising, public relations, and marketing consulting firms. That works out to about 121 businesses for every firm selling marketing services here. Those counts come from the U.S. Census Bureau's County Business Patterns and are reported at metropolitan-area level, not city level.

Metro population
1,192,583
Business establishments
27,093
Counties
7
Cities covered
21

Why us

What sets AdsTalent apart here

Coverage is organized around the market rather than a single city, because that is how customers actually move through it. A business in this area is usually selling across the whole footprint, so the plan has to think that way: local search presence in every community that matters, paid search scoped to a real service area, and a site answer engines can read cleanly.

Across our network

AdsTalent and our partner network bring two decades of small-business digital marketing across every major channel: SEO, paid search, paid social, email, reputation, and conversion optimization.

Questions

Common questions about the Birmingham, AL market

What areas does the Birmingham, AL market cover?
The Birmingham, AL area is a federally defined metropolitan statistical area covering 7 counties and about 1,192,583 residents. AdsTalent covers 21 cities within it, including Birmingham, Hoover, Vestavia Hills, Alabaster, and Homewood.
How many businesses are in the Birmingham, AL area?
There are 27,093 business establishments across the Birmingham, AL metropolitan area, according to the U.S. Census Bureau's County Business Patterns. That figure counts establishments, not employees, and covers the full 7-county area rather than the city of Birmingham alone.
How competitive is marketing in the Birmingham, AL area?
The Birmingham, AL area has 224 advertising, public relations, and marketing consulting firms serving 27,093 business establishments, or roughly 121 businesses per firm. Markets with more businesses per firm are generally less contested in local search, though competition varies by industry.
Which industries does AdsTalent work with in the Birmingham, AL area?
Every industry with a real presence in the market. The largest here include law firms (713 establishments), restaurant (651 establishments), and insurance (522 establishments). Each has its own page covering how buyers in that category search locally.
Does AdsTalent work with businesses outside Birmingham?
Yes. Coverage is organized around the whole Birmingham, AL market rather than one city, because a business here typically draws customers from across the metro. Work is handled remotely, with no requirement to meet in person.
Where do the market figures on this page come from?
Business establishment counts come from the U.S. Census Bureau's County Business Patterns, population from the Census Bureau's Population Estimates Program, and the metropolitan-area definition from the Office of Management and Budget's core based statistical area delineations. All three are public federal sources.

Ready to get found across the Birmingham, AL area?

Start with a 30-minute call. We will look at where you stand and what we would do about it.