PPC · PPC Management
Ultimate
Our largest search program, with geographic targeting across a national or multi-market footprint.
- · Ad spend up to $40,000/mo
- · Geographic targeting
- · Google + Bing Ads
$3,162.50
per month
This is the management fee. Your ad spend is separate and paid directly to the platform.
Questions first? (208) 710-8394 or a free audit.
Month 1
The build month. Accounts, tracking and campaign structure, so spend is measurable from the first click.
Account and campaign setup
- Your reporting dashboard created and set up
- A kick-off call to get clear on what the campaign has to achieve
- Google Ads account created and linked
- Bing Ads account created and linked
- Keyword research and ad group structure
- Campaigns and ad groups built
- Ad extensions set up: sitelinks, callout, call, structured data and location
Optimization
- Keyword bid management
- Underperforming keywords and ads paused
- Negative keywords added so budget stops going to the wrong searches
Tracking
- Conversion tracking set up, so every dollar is attributable
- Google Analytics created, set up and linked to Google Ads
- Search Console created, set up and linked to Google Ads
- Call tracking set up and wired into the dashboard, if you opt for it
- Click fraud detection set up and monitored
- Form tracking set up and monitored
Reporting
- Weekly reports
- A month 1 performance report
Month 2 and ongoing
The repeating monthly cycle once the account is live.
Optimization
- Keyword bid management
- New relevant keywords added
- Negative keywords added so budget stops going to the wrong searches
- Custom ad scheduling
- Geographic performance analysis
- Campaign progress monitored and adjusted
Tracking
- Ongoing click fraud monitoring
- Form leads monitored
Reporting
- Weekly reports
- A monthly performance report, including the click fraud report
- 1Campaign build and structureAccounts, campaigns, ad groups and creative built around how people actually search for what you sell.
- 2Conversion trackingTracking set up so every dollar is attributable. Without it you are guessing, and guessing is what makes paid media expensive.
- 3Ongoing optimizationBid, budget and creative optimization on a continuing cycle, not a set-and-forget build.
- 4Monthly reportingReporting tied to leads and cost per acquisition, not just clicks and impressions.
- What happens in the first month on Ultimate?
- Month one is the build: 18 deliverables, including your reporting dashboard created and set up; a kick-off call to get clear on what the campaign has to achieve; and google Ads account created and linked. Tracking goes in before spend does, so performance is measurable from the first click.
- What happens every month after that?
- A repeating cycle of 10 items, including keyword bid management; new relevant keywords added; and negative keywords added so budget stops going to the wrong searches. Across the schedule the plan covers 28 deliverables.
- How is Ultimate different from Dynamic?
- The monthly work is the same on both. What changes is the budget it is built to manage: ad spend up to $40,000/mo on Ultimate against ad spend up to $20,000/mo on Dynamic. You move up when your spend outgrows the tier, not to unlock extra tasks.
- What budget is Ultimate built for?
- Ad spend up to $40,000/mo; Geographic targeting; Google + Bing Ads. The price is the management fee. Your ad spend is separate and paid directly to the platform.
- What does Ultimate cost?
- $3,162.50 a month, billed monthly, month to month after the first ninety days. That is the management fee only, and it is published here so you can tell whether it fits before you get on a call.
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Founded 2006 in Austin. Twenty years of doing this, and Dwight Davis still sets the strategy on every account.