Service
Display Ads
Display advertising across the Google Display Network, targeted to audiences with a reason to care. Published management fees, ad spend separate.
Plans and Pricing
Display Ads Plans
Published prices, because you should be able to tell whether this fits before you spend twenty minutes on a call finding out.
This is the management fee. Your ad spend is separate and paid directly to the platform.
Advertising 1 Plan
$152.50/mo
Display advertising on a lean budget, targeted to the audiences most likely to become customers.
- Ad spend up to $500/mo
- Google Display Network
Advertising 2 Plan
$310/mo
More reach across the Display Network as budget grows.
- Ad spend up to $1,200/mo
- Google Display Network
Advertising 3 Plan
$777.50/mo
Our largest display program.
- Ad spend up to $4,000/mo
- Google Display Network
How It Runs
How AdsTalent Runs Display
Audience build
week one
Before any creative, we establish who the campaign is actually targeting.
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Remarketing lists segmented by behavior rather than lumped together, because someone who read a pricing page deserves a different message from someone who bounced off a blog post. Customer lists uploaded where you have them. In-market and custom intent audiences selected against evidence rather than assumption.
Campaign build and exclusions
week one
Campaigns structured by audience so performance is readable and budget can move to what works.
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Placement exclusions applied from the start: app inventory, low-quality content categories, and the placement types that reliably consume budget without converting. This is the step most commonly skipped and the most expensive to skip.
Creative
weeks one and two
Ad sets built across the sizes that actually get served, with a message matched to the audience segment rather than one banner shown to everyone.
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Creative fatigue is real on display, so the plan assumes rotation rather than a single build.
Optimization and reporting
ongoing
Placement reports reviewed and poor performers excluded on a continuing basis. Bids and budgets moved toward the audiences producing action. Creative refreshed as performance decays.
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Reporting tied to conversions and cost per acquisition, with impressions and reach as context rather than as the headline.
Display Ads
Display is the channel most often bought badly. It is cheap per impression, which makes it easy to spend a lot of money reaching people who were never going to buy, and it reports impressive-looking numbers while doing it.
Run properly it does a specific job well: staying in front of people who have already shown interest, and reaching audiences that resemble the customers you already have.
What Display Advertising Actually Is
Display puts visual ads on the sites, apps, and videos that make up the Google Display Network, which reaches most of the web. Unlike search, you are not catching someone who just expressed intent. You are interrupting something else they were doing.
That difference drives everything about how it should be run. Search advertising can be bought on keywords because the keyword is the intent. Display has to be bought on audiences, because the intent is not in the placement, it is in the person.
The audiences that work are the ones with a real signal behind them. People who visited your site and did not convert. People who visited a specific high-intent page. Customer lists and audiences modeled on them. In-market audiences where Google has behavioral evidence someone is actively shopping your category. The audiences that waste money are broad demographic or interest targets bought because they are large.
The other half is creative and placement discipline. Display inventory includes a great deal of low-quality placement, and without active exclusion your budget drifts toward the cheapest impressions, which are cheap for a reason.
Who Display Advertising Suits
A business that already has traffic from search or elsewhere and is losing most of it on the first visit, which is nearly every business with a considered purchase.
A business with a long decision cycle, where the customer researches over weeks and the winner is often whoever stayed visible.
A business with a customer list worth modeling, where lookalike audiences have something real to learn from.
A business launching something where the audience does not yet know to search for it, which is the one genuine case for prospecting on display.
Display suits you least if you have no existing traffic to retarget, no customer list, and a purchase people make the moment they need it. In that case put the budget into search first and come back to display when there is an audience to work with.
What Results Look Like
- Remarketing that brings back a measurable share of the visitors who left without converting
- A steadily shrinking placement list as the waste is excluded
- Cost per acquisition that is readable per audience, so budget can move deliberately
- Assisted conversions visible in reporting, since display frequently contributes to a conversion it does not get last-click credit for
- Creative rotated before it decays rather than after
Display Ads FAQ
Q: What does display management cost?
Three monthly tiers matched to ad spend: $152.50 for spend up to $500 a month, $310 up to $1,200, and $777.50 up to $4,000. That is the management fee. Your ad spend is separate and paid directly to Google.
Q: Why is the fee tiered by my ad spend rather than by tasks?
Because the work scales with the budget. A larger budget means more placements to police, more audiences to manage, and more creative in rotation. The deliverables are similar across tiers; the volume of management is not.
Q: Is display worth it for a small local business?
Usually as remarketing rather than prospecting. Staying in front of people who already visited your site is a defensible use of a small budget. Buying broad awareness on a small budget generally is not.
Q: How do I know it is working if people do not click?
Display earns a lot of assisted conversions, where it contributes to a sale that another channel gets credit for. We report assisted conversions alongside direct ones and are explicit about which is which.
Q: Can you stop my ads appearing next to bad content?
Substantially, through placement and content exclusions applied from the start and refined continuously. Not absolutely, because the network is enormous and inventory changes. Anyone promising perfect brand safety on open display is overstating it.
Q: Is there a contract?
Month to month after the first ninety days. The first ninety days is a fixed term because display needs a full optimization cycle before the numbers mean anything.
Timeline
What Happens When
Day one to day fourteen
Audience build, campaign structure, exclusions applied, and first creative set live. Conversion tracking verified before spend starts, because display without reliable tracking is an expensive guess.
Day fifteen to day forty-five
First optimization cycle. Placement report reviewed and the obvious waste excluded. Audience-level performance becomes readable, and budget starts moving toward what works. Early creative fatigue appears on the highest-frequency segments.
Day forty-five to day ninety
Cost per acquisition stabilizes enough to be a planning number rather than noise. Creative rotation established. The placement exclusion list has done most of its work, and further gains come from audience refinement rather than exclusion.
Month four onward
A settled cycle of creative refresh, audience testing, and budget allocation, with reporting focused on cost per acquisition and assisted conversions.
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